We refine the design. Google Display Ads are a visual advertising medium, so design is key. We maximise click-through rates by crafting display ads that speak directly to the needs and wants of your target audience, that are clear and enticing, and that jump off the page.
Why is design so important for display ads?
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About the Author: Jordana Clarke
An independent director and business owner who enjoys adding value to NZ boards and executive teams. She brings more than 20 years experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.
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