Local search engine optimisation (SEO) is a specialised version of SEO. Like normal SEO, the aim is to increase online visibility by pushing your website up the results page for relevant searches. But unlike normal SEO, local SEO is focused exclusively on search queries with local intent and searches on mapping tools like Google maps.
What’s the different between local SEO and normal SEO?
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About the Author: Jordana Clarke
An independent director and business owner who enjoys adding value to NZ boards and executive teams. She brings more than 20 years experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.
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