Citations are when your business name, address and phone number are listed on a third-party site. Google uses citations to check that your business is legitimate and to rank it for relevance on a given query. You can build citations by creating social media profiles and listing your business in online business directories.
What is the relevance of citations in local SEO?
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About the Author: Jordana Clarke
An independent director and business owner who enjoys adding value to NZ boards and executive teams. She brings more than 20 years experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.
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