SEO stands for search engine optimisation. It is the practice of making your website more enticing to search engines like Google, Bing and Yahoo, in order to rank higher on the results page for searches that are relevant to your business.
What is search engine optimisation (SEO) marketing?
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About the Author: Jordana Clarke
An independent director and business owner who enjoys adding value to NZ boards and executive teams. She brings more than 20 years experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.
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