A ‘good’ conversion rate will vary from business to business, industry to industry. The average conversion rate across ecommerce businesses is around 3%, but this figure can be far lower in some industries (particularly for technical or high-value products), and far higher in others (such as businesses who deal in low value or impulse purchases). However, as you will note earlier, we believe there is an opportunity to push towards 5% and even higher.

At Traction we’ll help you understand what your current conversion rate is, what rate you should aim for, and how to get to that target figure.