New Zealand advertisers can use various YouTube ad types, and each has its perfect match for B2B and B2C marketing:

  1. Skippable In-Stream Ads: Perfect for testing different video hooks without breaking the bank. A smart choice for B2B companies looking to optimise their message.
  2. Non-Skippable In-Stream Ads: Want undivided attention? Use these for product launches or event promotions targeting decision-makers.
  3. Bumper Ads: Short and punchy! Great for reminding prospects about your brand during key industry events.
  4. Video Discovery Ads: Perfect for showcasing webinars or how-tos to an audience actively searching for solutions.
  5. Masthead Ads: Go big! Ideal for high-impact campaigns, like a bold new product launch.

YouTube is seriously a good option this decade and does not need to be super polished. It is harder than ever to rank for blog content and short video’s can generate high impact for a fraction of the cost.