One of the major advantages of Facebook advertising is the ability to set your own budget, and the particularly low barrier to entry for advertisers: the minimum campaign spend is just NZD $1/day.

But while you can set a budget that low, that doesn’t mean you should set a budget that low. Facebook advertising is an investment that should drive a return. At Traction we will look to understand the size of your market, how competitive it is, who your buyers are and your level of brand awareness, how quickly your want to grow as well as the ROAS you are looking for before we advise on a daily budget. This is to ensure that we put your brand in front of your target buyers at an optimal frequency over the course of a given month.