There are a number of ways to optimise the conversion rate of your website, but A/B testing generally forms the foundation of any CRO effort. A/B testing replaces guesswork with science, because it tells you exactly which version of a web page or website component visitors prefer, and which is more effective at guiding people down the sales funnel.
How do you optimise conversion rate?
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About the Author: Jordana Clarke
An independent director and business owner who enjoys adding value to NZ boards and executive teams. She brings more than 20 years experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.
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