Bing is a popular advertising option for a number of industries and sectors, including:

  • Retail/ecommerce brands: Lower levels of competition can mean Bing Ads are more cost-effective than Google Ads, making them popular for retail and ecommerce.
  • B2B: Bing lets you target users based on LinkedIn profile data, including job function, industry and company, ideal for B2B brands.
  • Health and finance: Bing’s users skew older, so finance and health brands use it to get in front of this senior demographic.