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Technical

  • How to use a personalised email address (your domain) for sending Mailchimp emails

    Spoiler alert: the answer to whether online marketing is right for your business is a resounding YES.

  • Google Ads Support: when to use Maximise Clicks vs Maximise Conversions

    There are a lot of decisions to be made for those who find themselves responsible for Google Ads support, or in charge of a Google Ads campaign.

  • Use retargeting to decrease your shopping cart abandonment rate

    Imagine you own a physical store.

  • New security changes for iOS, and what they mean for Google Ads

    You may have seen or heard about it, particularly if you’re the proud owner of an iPhone.

  • spiral-traction

    Conversion Value (Google Ads): What it means & why it’s crucial

    Digital marketing is a data-driven industry.

  • How to use Server-Side Tracking to beat Ad Blockers

    The first ad blocking extension was released in 2002.

  • Here’s how to delete a Google review – but should you?

    You open your Google Business Profile, only to see that someone has posted a new, and not particularly glowing, review.