Search Engine Optimisation (SEO)

Wondering if AI Max is worth it for your business? Whether the new feature is right for you or not depends on the success of your current search campaign, available budget, and how prepared you are to wait out Google's experiemnttation. This guide breaks down when you shuld enable AI Max, when it's not right, and the right strategies for success.

Wondering how much SEO costs in New Zealand in 2025? The right budget depends on your goals, competition, and how serious you are about long-term growth. This guide breaks down real NZ pricing, service types, and what to expect from your investment.

Traction Marketing helped Christchurch restaurant Original Sin rebuild its online presence and rise to the top of Google search results. Through a focused SEO strategy, the restaurant doubled bookings year-on-year, turning digital visibility into lasting growth.

With competition heating up, The Oxford Group partnered with Traction to lift its seven venues higher in search, achieving standout visibility, stronger direct bookings, and a clear growth trajectory before acquisition.

Lentune slashed its cost-per-acquisition by 50 % with Traction’s targeted strategy — unlocking more leads, better ROI and a leaner marketing model in the process.

When two of NZ’s most recognisable beauty brands found themselves competing for the same customers, their marketing manager knew it was time to find a smarter solution. With Traction’s help, they grew both brands — doubling traffic, 5.5x-ing new customer acquisition, and lifting online revenue by 2.4x in just one month.

Google’s AI Mode is reshaping the way we search, and it’s only a matter of time before it hits NZ and Australia. Learn how AI-generated answers will impact your business—and how to stay ahead with our proven strategies.