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Wondering if AI Max is worth it for your business? Whether the new feature is right for you or not depends on the success of your current search campaign, available budget, and how prepared you are to wait out Google's experiemnttation. This guide breaks down when you shuld enable AI Max, when it's not right, and the right strategies for success.

With competition heating up, The Oxford Group partnered with Traction to lift its seven venues higher in search, achieving standout visibility, stronger direct bookings, and a clear growth trajectory before acquisition.

Lentune slashed its cost-per-acquisition by 50 % with Traction’s targeted strategy — unlocking more leads, better ROI and a leaner marketing model in the process.

When two of NZ’s most recognisable beauty brands found themselves competing for the same customers, their marketing manager knew it was time to find a smarter solution. With Traction’s help, they grew both brands — doubling traffic, 5.5x-ing new customer acquisition, and lifting online revenue by 2.4x in just one month.