eCommerce

When two of NZ’s most recognisable beauty brands found themselves competing for the same customers, their marketing manager knew it was time to find a smarter solution. With Traction’s help, they grew both brands — doubling traffic, 5.5x-ing new customer acquisition, and lifting online revenue by 2.4x in just one month.

Nutrient Rescue is a New Zealand company that aims to fight back against the modern appetite for heavily processed and nutrient-poor food, and the wealth of health problems, from obesity to heart disease, that are rising as a result.

We increased the average cart size by no less than 35% and return on ad spend went up by 60%.

Using our personalised strategy and with our support, our client saw the number of visitors to their website double within 12 months which created a steady increase in the number of online enquiries.

While Chanui’s product range has constantly adapted to align with the evolving tastes of New Zealand tea drinkers, the brand’s online presence hasn’t quite followed the same trajectory.