Architecture

Lentune slashed its cost-per-acquisition by 50 % with Traction’s targeted strategy — unlocking more leads, better ROI and a leaner marketing model in the process.

Using our personalised strategy and with our support, our client saw the number of visitors to their website double within 12 months which created a steady increase in the number of online enquiries.

We helped to scale the development team from 10 to 50, which facilitated the delivery of a raft of new features within the app.

We initially conducted in-depth interview research across a variety of stakeholders in New Zealand, Australia and the Pacific.