Jordana brings more than 20 years’ experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision-making and will ask the questions that highlight all possible perspectives…
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Chris leads our team of developers to deliver mobile apps and websites on time and on budget. No brand is too big or too small, having worked with the likes of British Gas, UK Police, Capgemini and some of our homegrown success stories like Streamliners and Ryman Healthcare. He thrives under pressure and loves a big hairy technical challenge…
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Deb has a flair for organisation and management to ensure our team is working at optimal efficiency. Having spent many years honing her skills in executive administration and management, she’s a perfect fit for our data-driven digital consultancy.

Qiao specialises in marketing strategy and brand management. A master marketer who consistently crafts high-impact, growth-focused campaigns, she has spent years handling seven-figure marketing budgets for such globally renowned brands as Pepsi, New Balance and Roche. Away from the keyboard, Qiao spends her spare moments climbing, hiking and exploring the great outdoors.

An SEO, CRO, and SEM specialist, Titus brings over a decade of digital marketing experience, with a focus on ecommerce growth, conversion rate optimisation, and the evolving role of AI in performance marketing. At Traction Marketing, he helps clients turn strategy into measurable results through smart, data-driven execution. Outside of client work, Titus leads the Christchurch Digital Marketing Meetup, a 150+ strong community of marketers and business owners and runs monthly SEO workshops through the Regional Business Partner Network to help local businesses improve their online visibility. When he’s not optimising websites or scaling ad accounts, you’ll likely find him cruising the streets of Christchurch on his skateboard.

Alex brings with her over ten years of marketing experience across SaaS, e-commerce, tourism and education, both here in NZ and abroad in the Middle East. Alex describes herself as a storyteller, data nerd and strategist – all things we love here at Traction. She’s admittedly a bit competitive, and loves winning, so it’s no surprise she’s looking forward to helping our Kiwi brands go big globally. In the weekends you’ll find Alex in the mountains, hills or bush chasing a bit of adrenalin in mostly safe ways.

Turning insights into impact, Duncan brings a sharp, data-driven approach to SEO. With extensive experience in both international and agency environments—including one of the world’s largest marketing firms – he knows how to drive search visibility, increase traffic, and improve rankings using a wide range of SEO tools. A natural problem solver, he takes a client-first approach, building strong relationships and delivering strategies that make a real difference. When he’s not fine-tuning SEO campaigns, you’ll find him training for a half marathon, lifting weights, or exploring nature on the trails.

With more than ten years in the digital marketing game, Laura’s worked across SEO, paid media, CRO, and UX – basically, if it drives performance, she’s done it. Her client list reads like a who’s who of global brands, including Canada Goose, LEGO, Quorn, Jimmy Choo, and SILKE London. She combines sharp analysis with creative flair to help brands grow in all the right ways.

Having worked in Spain, the UK, and now New Zealand, Laura’s as comfortable navigating international markets as she is a new hiking trail. A firm believer in balance, she swaps spreadsheets for strength training and Pilates classes whenever she can.

Jason has many skills and coding is one of them. He pivots between deep-dive SEO & SEM audits to coding the latest and greatest website designs. As a rally car co-driver he certainly has some interesting stories after a long weekend.

Debbie, our go-to for spectacular website design that rivals the movers and shakers in any given industry. The design is timeless, clean and sure to please. Debbie’s portfolio is vast having designed for Lane Neave, Imagination Station and a variety of retail and food outlets.

Michael has been writing compelling copy since 2015. Having produced content for almost every industry you can think of (and a few that you can’t), Michael brings a unique depth and breadth of experience to the Traction team. Likes: making complex topics easily digestible, motivating people to think, feel and do. Dislikes: the sound of coins rubbing together, cats.

Our Shopify expert, Malay has spent years building websites that drive eCommerce growth. Through an agile approach to coding, design and development, he adds unique experience and skills to the Traction team.

We adore Marius’s approach to development. He’s meticulous, hardworking, humble and has a keen eye for detail. Always a key member of any website project we work on.

A key member of our Traction team and well-versed in scaling tech companies, Rachel supports our Traction clients as a Belbin advisor understanding the needs of our clients and building teams for success.

Meet Bailey, our adorable and vigilant Head of Security at Traction Marketing. Despite her youthful age and fluffy exterior, Bailey ensures our office remains safe and sound. While she may not be the best at scaring off intruders — preferring to greet everyone with wagging tail and friendly licks — she’s second to none in boosting team morale and reducing stress.