Industry

Engineering

Team Size

50+ employees

Market

Australia
New Zealand
Pacific Islands

Related case studies

Market research and strategy day to consolidate their multiple brands

Lumen is an engineering consultancy, specialising in energy, that operates throughout the APAC region. In recent times it has conducted a lot of M&A activity and arrived at a point where it needed to consolidate its business. We initially conducted in-depth interview research across a variety of stakeholders in New Zealand, Australia and the Pacific. This was to provide a framework for decision-making relating to market entry and the establishment of a new brand before delivering a strategy day for their board and senior executives.

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