Instagram
Advertising

As a particularly visual platform, Instagram is a great advertising channel for any business who can effectively tell their story through videos and images – which, with the right help, is every business.

Instagram is the perfect platform to generate brand awareness, curate your image and find new audiences. You can even sell directly to users through Instagram Shopping.

There isn’t ‘one quick trick’ to boost the return on your Instagram marketing investment. Advertising success is built on doing all the little things well: choosing the right ad type, developing engaging creative, targeting the right audience, and using analytics to enhance your campaign.

The best way to boost Instagram ROI? Work with an expert team like Traction, who can ensure you do all these little things well from the get-go.

A few tips for increasing the effectiveness of your Instagram Reels include:

• Make your Reels more ‘real’ by posting day-in-the-life and behind the scenes content
• Use popular, trending music in your Reels
• Create impactful Reels that last less than 10 seconds
• Run giveaways to increase engagement
• Work with experts like Traction to craft Reels that engage with your audience

Increasing the click through rate (CTR) of your Instagram ads is all about being relevant: choosing the most relevant audience, and crafting relevant ad content that speaks directly to them.

Ensuring relevance is about doing your homework: research that reveals your ideal target audience and the content and messages that will resonate with them. When you work with Traction we do this homework for you, optimising your audience and your ads to increase the CTR of your Instagram ad campaign.

Carousel ads combine a number of images or videos into a single ad that the audience can scroll through. To create an Instagram carousel ad you’ll need a Meta Business Suite account. Head to the main dashboard, then:

1. Click the “Create” button in the top left of the screen.
2. Choose a campaign objective that supports the carousel format.
3. Fill in your basic campaign details (budget, audience, schedule, placement, etc.)
4. In “Ad Setup”, choose “Carousel”.
5. In “Ad Creative”, choose the images/videos you’d like to feature in the ad.
6. Post your carousel ad, then analyse and optimise its performance over the course of the campaign.

Yes, Meta Business Suite makes it easy to advertise to audiences in multiple languages within a single ad campaign. In the ‘Languages’ section you first choose your default language, then you can add up to 48 other languages. Instagram will then automatically display your ad in the language that each individual user speaks.

Cost per mille (CPM) – the cost of gaining 1000 impressions for your Instagram ad – varies greatly from industry to industry, campaign to campaign. But according to WebFX, 46% of advertisers have a CPM of $4 or less on Instagram.

This means that the cost to reach 10,000 target buyers would be $40, and the cost to reach 100,000 target buyers would be $400 (though Instagram may decrease the CPM rate for larger campaigns as an incentive to spend more).