The cost of remarketing can vary, so understanding the factors at play is important in order to verify whether it’s the right strategy for you.
COST PER CLICK: Like other forms of online advertising, remarketing uses a cost per click system – you are only charged when someone clicks through your ad. The price range is commonly in the area of NZD $0.50 – $5, but can vary greatly. Remarketing ads generally cost more than traditional display and search ads, although not always, particularly in competitive industries.
RETURN ON INVESTMENT: While the cost per click can be higher, understanding that the CTR of remarketed ads can be 10x greater than standard ads means that the ROI of remarketing can be incredible. It’s the result of advertising directly to knowledgeable customers, about a product or service they want, and in a way that talks to them.