The Google Display Network lets you target your display ad campaign to specific audiences, based on things like age, gender, parental status, hobbies and interests, website visitors, converters, topic silo’s, video viewers, influencers and the list goes on. There are numerous ways you can define who you target and how you target your ideal audience.
Who can you target with display ads?
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About the Author: Jordana Clarke
An independent director and business owner who enjoys adding value to NZ boards and executive teams. She brings more than 20 years experience in export strategy and digital marketing from FTSE100 companies to tech start-ups. Collaborative, principled and intuitive in nature, Jordana embraces evidence-based decision making and will ask the questions that highlight all possible perspectives.
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