Setting up LinkedIn Campaign Manager is simple. Navigate to this page, click ‘Create Ad’, connect your LinkedIn profile with your Campaign Manager account, then create your first campaign.

The far more difficult part is optimising a LinkedIn ad campaign so that it generates a return. There are a lot of tools, techniques and tactics to learn, and if you don’t take a considered, strategic approach, your ads simply won’t be effective. That’s where we come in – at Traction we craft LinkedIn campaigns that deliver.