How to Incorporate Video Content into Your Advertising Plan
Video has been the primary focus of social media platforms for a long time, and for good reason: simply put, it is the most efficient, effective and compelling way to deliver information. If a picture tells a thousand words, a video tells 25,000 every second.
Some organisations don’t bother with video advertising, presuming that it’s too costly and difficult to produce, but effective video advertising needn’t be high-end and hugely costly. Others create great video content but don’t use it to its full potential, instead of hiding it in a deep corner of their website. It should instead be used liberally, on YouTube and social media, in marketing communications and more.
When should you consider video advertising? Right now.
What do we specialise in?
We work with a variety of local video content creation companies as well as directly with businesses that have existing content. Our specialty is helping you get your content in front of your customers. So rather than simply having it on your website, which by the way is a great first step, we also get it out into the world of youtube, facebook and many other digital sites. We look to do this in a way that is unique, creative and will get your competitors talking. We also strive to do it in a very cost-effective manner and can generate phenomenal results from as little as $5 per day in advertising spend.
Advantages of video advertising
Video is one of the most powerful tools to engage your prospective buyers. It paints a more complete and accurate picture of your products, services and brand than words alone ever could, and captures the gaze better than any other medium in today’s attention economy. A HubSpot survey found that 54% of consumers want to see more video content from a brand or business they support.
What’s more, video advertising can also be extremely cost effective – in fact, it costs far less to get your video in front of relevant eyes than it does to post search ads, which is why 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. In many cases, like on social media, low production value videos can perform better than high-end videos, as they feel more genuine.
You also have complete control over where your videos are posted, and who sees them.
How do video advertising packages work?
INITIAL CONSULTATION: We begin with a video conference or face-to-face consultation (depending on your location) to understand your needs and wants.
PROPOSAL: We send through a proposal, outlining Traction’s recommendations on a suitable social media marketing package for your business.
START DATE: When you are happy with the proposal, we decide on a start date.
ONBOARDING: Prior to the start date we gather all the collateral that we’re going to need; existing video, images, branding guidelines, access to your platforms etc. One we have access to everything our expert team kicks into action on the start date.
REVIEW: We set up a regular briefing session to review results with our unique dashboard, review the major wins and discuss the suggested new initiatives.