As the modern storefront of your organisation, designing a website is an exciting prospect. But before you run away with thoughts of slick graphic design and flashy toys, a solid foundation must first be built – one that ensures Google will enjoy your new site as much as your visitors [...]
Search engine optimisation: everyone knows they need it, but few truly understand it. That’s just how Google and other search engines like it; they keep the rules of the game – the algorithm – closely guarded, so that no one can cheat the system. This makes the process of gaining [...]
You may have noticed a few changes within LinkedIn Campaign Manager recently. A new bidding strategy has been made available, and it’s one that grants you greater control over your campaigns than ever before. Welcome to manual bidding on LinkedIn. Manual bidding brings some of the functionality of Google Ads [...]
While it’s an industry known for rapid shifts, not even the wisest of prophets could have guessed just how much digital marketing would change over the last 12 months. 2020 was tough and torrid year, but also an incredibly exciting one, as clever people continue to solve challenging problems. Today [...]
Selecting a professional service provider is always a catch 22. A lack of knowledge means you need help. This lack of knowledge also means you’re not sure who is best placed to provide it. Digital marketing is a prime example. Every organisation needs it, but few understand it, and [...]
One of our clients was looking to double their eCommerce traffic and this is the story. The owners of one of New Zealand’s leading interior designers, serving both residential and commercial property, had a vision to expand their business geographically. To ensure that the business fulfilled its potential, Stratigence [...]
An interesting statistic: 97% of businesses in New Zealand employ less than 20 employees[1]. This suggests that our business owners are still relying on permanent staff to fulfil operational requirements rather than exploring other options such as how a part-time Chief Marketing Officer can provide the insight and expertise to [...]
