GA4 Walk Through
A GA4 walk through, run by Chris Clarke (Technical Director - Traction Marketing) for the Tech Marketers group in Christchurch [...]
Rewarding quality: What Google says about AI generated content
In the world of search engine optimisation (SEO), content is king. So when the process of generating said content [...]
Traction Case Study: Millpond
Calm, driven project management When it was established in 2011 Millpond brought a new approach to project management. The company’s [...]
Leveraging AI technologies for digital marketing
In late-2022 the marketing industry began to understand just how momentous artificial intelligence could be. Two technologies created by the [...]
Eight Strategies for Increasing your Brand’s Visibility Online
The internet is where the world comes together, and where brands, from small local businesses to digital titans like Google [...]
Eight Key Benefits of Google Analytics 4 (GA4)
What is a modern organisation's most important asset? Some would say people, as there's no business without a team to [...]
Ten Digital Marketing Strategies for NZ Businesses (2023 Updated)
New Zealand, like the rest of the world, is undergoing a digital transformation, and marketing is at the tip [...]
Google Ads Performance Max: Is it any good?
In November 2021 Google launched Performance Max, a new and largely automated campaign type designed to help advertisers gain [...]
Traction December Newsletter
Kia Ora, Well there you have it – 2022 (almost) done and dusted. And if the second half of your [...]
What does Google’s ‘helpful content update’ mean for NZ business?
Succeeding as a modern business in New Zealand is about getting on Google’s good side. The reasons are simple: [...]