Remarketing 101: A Game-Changing Marketing Strategy For Your Business
The rule of seven is one of the most well-established concepts in marketing. It states that on average, a consumer [...]
Traction Case Study: Enztec
A New Zealand success story. When Enztec was established in Christchurch in 1992, the company had a single and unwavering [...]
Are Spelling and Grammar SEO Ranking Factors?
Spelling and grammar are important. Sure, it’s more of a focus for some than others, but it’s fair to say [...]
Can Duplicate Content Hurt Your SEO Rankings?
How much value does your website offer users? Do you deliver information or an experience that can’t be found anywhere [...]
More than SEO: The Five Other Critical Facets of Modern Marketing
We’ve all received the spam emails: “Get to TOP SPOT on Google FAST!” they excitedly shout. Search engine optimisation (SEO) [...]
Local SEO Checklist for NZ Businesses
Back in the 90s, when people were first beginning to understand the potential of the internet, the excitement was in [...]
7 Reasons Why We Recommend Shopify For Your eCommerce Business
At Traction Marketing, we work with a lot of clients who find themselves at the very start of their online [...]
A Beginner’s Guide to Smart Campaigns for Google Ads
Smart TVs, smart watches, smartphones; putting the intelligence of a technology right there in the name subtly sends consumers a [...]
11 Foolproof Ways to Generate Leads for SaaS Businesses
Software as a service, otherwise known as SaaS, is an intangible product – one made up entirely of binary code, [...]
7 Ways to Improve Your Google Maps Ranking
You might be old enough to remember a time when finding your way from Point A to Point B meant [...]